Length of Stay
Length of stay measures the share of revenue that comes from transient guests versus long-term residents. It is a strong indicator of what kind of park you operate.
Length of stay profiles
From transient to residential
- Short-term dominant
- Transient leaning
- Balanced
- Long-term leaning
- Long-term dominant
| Profile | Revenue characteristics |
|---|---|
| Short-term dominant | Almost all revenue comes from transient guests |
| Transient leaning | Mostly transient, with a some long-term guests |
| Balanced | Healthy split between transient and long-term |
| Long-term leaning | Mostly long-term residents, with some transient guests |
| Long-term dominant | Almost all revenue comes from long-term guests |
Revenue vs. Bookings
We use the total revenue generated instead of the total bookings to determine the length-of-stay profile. One annual resident and 40 weekend guests are not comparable as bookings, but they are directly comparable as revenue, which is a more meaningful measure of the park's business model.