How OHR builds benchmarks
We give you the most actionable revenue and occupancy benchmarks possible. To do that, we have designed a system for collecting accurate data and vet our methods with industry leaders.
Your Park Metrics
OHR benchmarks are built from three core metrics: occupancy, ADR, and RevPAS. Every park is measured to the same rules, for each accommodation type it sells and for the park as a whole.
Occupancy
Occupied Site Nights / Available Site Nights
The percentage of sellable inventory that was actually filled. Tells you how full your park ran relative to its true capacity.
Average Daily Rate (ADR)
Earned Accommodation Revenue / Occupied Site Nights
What a filled site earns on average. Tells you what you are actually earning per night you sell.
RevPAS
Earned Accommodation Revenue / Available Site Nights
Revenue per available site night captures both pricing performance and occupancy performance in a single number.
What counts
Reading an index
Each metric is also shown as an index: your value as a share of your comp set's, centered on 100.
87
13% below your comp set
100
Level with your comp set
112
12% above your comp set
What makes a park comparable
Park Dimensions describe how a park operates. OHR measures six of them automatically from your PMS data, your location, and your confirmed amenities. Performance itself is never one of them: a comp set matched on occupancy or rate would always say you were average.
Location
How far apart two parks are. Nearby parks draw on the same guests, weather, and events, so location carries the most weight of any dimension.
Market
The demand setting around a park: drive distance to the nearest large city, and distance to the nearest national park, coastline, major lake, ski resort, and interstate.
Scale
How many units of the accommodation type you sell. Each type is compared as its own business, so five cabins at an RV park are compared with other small cabin operations.
Length of Stay
The share of revenue and of occupied nights that come from stays of 28 nights or more, measured over the last 12 complete months.
Seasonality
Each month's share of your annual occupied nights, so a summer park is compared with summer parks and a year-round park with year-round parks.
Amenities
Confirmed entertainment amenities, such as pools and recreation, and utility amenities, such as hookups, bathhouses, and laundry.
Who you are measured against
Your park gets a separate comp set for each accommodation type it sells: RV, Lodging, and Tent. Your RV sites are benchmarked against other parks' RV sites, and your cabins against other parks' cabins. Whole-park results are benchmarked against your own mix of types.
Comp sets are recalculated as parks join or leave OHR and as your own park changes, so the comparison always reflects the closest parks available today.
Closest parks first
Every candidate is ranked by how close it sits to your park across the six dimensions. Your set takes the closest parks and stops where similarity falls off.
Big enough to stay private
Every comp set has a minimum number of parks, and a benchmark only appears for a period once enough of them have reported.
Quality you can see
Each set is labeled a strong, moderate, or limited match, and shows which dimensions it matched on, so you know exactly what the comparison holds.
You see the market, not the park
Operators can see which parks exist in their comp set, and the aggregated averages of those parks. But never the individual performance of any other park.
Daily data from your PMS
OHR reads reservation and site inventory records directly from your property management system every day. Your benchmarks are always built from current data, and there is nothing to upload.