Park KPIs
Occupancy, ADR, and RevPAS describe a park's whole performance. Here is exactly what each one counts, what it leaves out, and why every park in the dataset is measured the same way.
Why these three metrics
OHR uses the same three metrics (occupancy, ADR, and RevPAS), that hotels use to measure performance. They are the only three metrics that matter because they answer the main questions that operators have about their parks performance in a given month.
Occupancy
Occupied Site Nights / Available Site Nights
The percentage of sellable inventory that was actually filled. Tells you how full your park ran relative to its true capacity.
ADR
Earned Accommodation Revenue / Occupied Site Nights
What a filled sites earn on average. Tells you what you are actually earning per night you sell.
RevPAS
Earned Accommodation Revenue / Available Site Nights
Revenue per available site night — Captures both pricing performance and occupancy performance in a single number.
Available site nights
One site, available for one night, is one available site night This figure is the denominator for occupancy and RevPAS.
Occupied site nights
Any site that was occupied for a night counts as an occupied site night. This figure is the numerator for occupancy and the denominator for ADR.
Accommodation revenue
The lodging fees for stays that happened inside the reporting period. Accommodation revenue is counted after discounts and before tax, so it reflects what a guest actually paid to occupy a site.
The same split is applied to every park, so two parks with very different side businesses stay comparable on the lodging metrics we compare on.
OHR Index Scores
OHR report measures the performance of your park, your comp set, and the index between them. The index is your value as a share of the comp set average, centered on 100.
87
13% below your comp set
100
Level with your comp set
112
12% above your comp set
An index is a helpful way to compare your park to the average of your comp set. It is a ratio of your park's performance to the average of your comp set. Below 100 means you are below the average, above 100 means you are above the average, and 100 means you are level with the average.